Information Technology (IT) demands are constant and ongoing. They don’t follow a set schedule. Depending upon your business model, not offering 24x7x365 IT support will prevent your employees and clients from seeking the peace of mind afforded by your competitors who safeguard their networks and information during all hours of the day.

It takes constant monitoring and creative problem solving to keep technology both functional and relevant. Remarkable technology that consistently adds value to people’s lives can be your company’s competitive advantage. But only when it’s working and serving your audience’s needs, will it reflect positively on you.

Caring for technology throughout its lifecycle has become a full-time job. Most companies can’t commit the internal resources to stay current as hardware and software are continuously evolving and improving, resulting in the need to learn new skillsets and keep existing skillsets updated. Inside or outside support resources that are committed to continuously hiring, training, and encouraging individuals to drive technology innovation is what closes that gap.

Downtime, loss of productivity, and lack of readiness can cripple your employees and clients if an outage occurs over the weekend and isn’t identified or acknowledged until Monday morning. When you factor in the additional time your team might waste scrambling to detect and troubleshoot the root issue after it has already snowballed into a larger, more pressing concern that’s directly impeding employee and/or client productivity. Worse yet, you also run the risk of potentially losing a client if you’re not responsive enough (or at all) in emergency situations.

Here at Marketing Support Network, we serve our employees by providing access to internal IT support staff in the event of any emergency or outage. We serve our clients with 24x7x365 phone, social media, email, and technical support.