The Rebirth of Contextual Advertising
We may as well kiss easy online advertising goodbye. In the upcoming cookie-less world, the only way forward is through First-Party Consumer Data and old-fashioned contextual advertising. When the Digital Tracking Doomsday of July 2023 hits and First-Party Data is the...
The Rebirth of Contextual Advertising
We may as well kiss easy online advertising goodbye. In the upcoming cookie-less world, the only way forward is through First-Party Consumer Data and old-fashioned contextual advertising. When the Digital Tracking Doomsday of July 2023 hits and First-Party Data is the...
Connection in a Time of Distance
I think we can all agree that this has been quite a week. For many of us, what we knew as our normal has been up-ended. Those daily routines that once dictated our lives have been tossed aside and we’re all scrambling to figure out how to navigate in this new phase of...
TikTok: How the Latest Online Fad Can Impact Your Business
What is it? TikTok is a mobile app that encourages its users to post short (1-60 second) videos of a wide variety of different subjects. The clips range from silly skits, lip-syncing videos, and other types of original content. The app was founded in China in 2017 by...
Passion Isn’t Just an Emotion
We Believe in Serving with Passion to the Best of Our Ability When I set out to write this blog, I went online to look up the exact definition of “passion”. There were links to normal dictionary definitions that included phrases like “uncontrolled emotion” that didn’t...
We Believe in Serving 24x7x365 — An IT Perspective
Information Technology (IT) demands are constant and ongoing. They don’t follow a set schedule. Depending upon your business model, not offering 24x7x365 IT support will prevent your employees and clients from seeking the peace of mind afforded by your competitors who...
Integrity
“Integrity is choosing courage over comfort. It's choosing what is right over what is fun, fast, or easy. It's choosing to practice your values rather than simply professing them.” —Brené Brown I think “integrity” is one of those words that gets tossed around a lot in...
Rise Of Live Chat
Live Chat I once had someone say to me "There are 13 ways for a person to contact me through my smartphone that DON'T involve me having to be on the telephone itself and I would prefer everyone to use any of those!" Now as the owner of a contact center, I can assure...
5 Ways We Could Be Saving You Time
Wouldn't everyone like some more time in their day? I know many people would answer "YES!" because so often we get bogged down in the day-to-day tasks that we don't have time for the bigger pieces. Here are five tasks that may be taking up your time that MSN could...
We Believe In Being Creative — Part 3
Today we are introducing the third and final part in our series on one of our We Believe statements: We Believe in Being Creative. As stated in parts 1 and 2, being creative can mean many different things. At Marketing Support Network (MSN), it has recently meant...
We Believe In Being Creative — Part 2
Today we are introducing the second part in our series on our We Believe statement: We Believe in being creative. As stated in part 1, being creative can mean many different things. At MSN, it often means using the different software solutions at our disposal and...
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