Ready or Not, It’s Time to Live Chat!
The steady rate of growth in how technology is a part of our everyday lives exploded in light of recent events. We're looking at you 2019 and 2020. You know what you did. These years, more so than previous, brought us to a place where going online or on an app is...
Ready or Not, It’s Time to Live Chat!
The steady rate of growth in how technology is a part of our everyday lives exploded in light of recent events. We're looking at you 2019 and 2020. You know what you did. These years, more so than previous, brought us to a place where going online or on an app is...
The Rebirth of Contextual Advertising
We may as well kiss easy online advertising goodbye. In the upcoming cookie-less world, the only way forward is through First-Party Consumer Data and old-fashioned contextual advertising. When the Digital Tracking Doomsday of July 2023 hits and First-Party Data is the...
The Digital Tracking Doomsday
Two events will coincide in July of 2023, bringing online tracking to a standstill. First, the most popular internet browser, Chrome, will end all support for 3rd-party tracking cookies. Web browsers Safari and Firefox have already cut off default support for this...
5 Reasons Multi-Channel Marketing Makes Sense
If 2020 has taught us anything, it is to expect the unexpected. When it comes to the ways that your clients, customers, or donors interact with your organization, which now means more digital options than ever as in-person interactions have been decreased. Whether...
ACTUALLY Know What Matters to Your Audience
I recently read an article in FastCompany about the retail brand American Eagle Outfitters. The article was talking about the fact that retail brands on the whole have been shutting down stores and facing massive downturns over the last year, yet AEO is the one...
Influencer Marketing: What We Have Learned, and How You Can Win in 2020
There is no denying the impact that social media has had on our society. From its earliest beginnings on MySpace and AOL Messenger to the many platforms available today, social media has changed the way we share our lives with each other but also the brands and...
Happy 10th Anniversary #SocialMediaDay!
There is no denying the impact that social media has had on our society. From its earliest beginnings on MySpace and AOL Messenger to the many platforms available today, social media has changed the way we share our lives with each other but also the brands and...
MSN’s Top 10: Marketing Through a Crisis
10.) Be mindful of your customers Everyone’s circumstances are different now and are changing every day. Keep in mind the world your customers are in when addressing them to stay on the same level. 9.) Stay open-minded and willing to pivot Everything is wildly...
Adapting to Change: How We’re Continuing to Serve our Customers
In the midst of the COVID crisis, many businesses and nonprofits have had to pivot on their strategies and find new ways to do business, serve clients, and help their constituents. We have the privilege of working side-by-side with a number of outstanding...
Adapting Your Business to Times of Change and Uncertainty
Like many others across the country, I am currently working from home. Most of our team is and I am thankful that we have the opportunity to do that and carry on our work, but the change in day-to-day routines has been an interesting one for sure. For example, I am...
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