If 2020 has taught us anything, it is to expect the unexpected. When it comes to the ways that your clients, customers, or donors interact with your organization, which now means more digital options than ever as in-person interactions have been decreased. Whether that is social media, email, text, or their phones, there are a multitude of ways to make sure you are staying connected. Here are five reasons to make sure your multi-channel marketing strategy is on track as we wrap up the year! 

Reach your customers where they are

By using different mediums to get your message across, your customers are bound to receive it. Gain this exposure by using the tools that they are already using. From all of the various social platforms like Twitter and Facebook to good old direct mail, emails, and phone calls, there are plenty of ways to get your marketing message to the right people; you just have to utilize them. 

Targeted Messages

 Not everyone uses the same exact channels. To reach the demographic, you need to pick and choose the right channel and the right time for that group. Multi-channel marketing lets you do just that and helps you to keep up with those users who are on-the-go or only choose to be on certain channels. 

Engagement. Engagement. Engagement. 

Utilizing a multi-channel campaign increases your customer engagement. Responses create those conversions and conversations needed to drive sales. This gives the opportunity to talk and engage with customers more frequently and in an interactive and innovative way. By creating the correct messaging, you are enabling your customers to speak up, ask questions, collaborate, and provide feedback instantaneously. 

Results

Think about it; the more channels and touch-points used equals more data. A multi-channel marketing campaign will increase your sales and ROI since it presents more opportunities to connect with those targeted customers at the various stages of the buying process. You can receive plenty of results and data analytics on your customers on each channel used. Many channels, such as social media sites, also have their own measurement systems to make it easier to collect this data. 

Customer Satisfaction 

Being on plenty of channels and platforms gives you the ability to meet the customer where they are, and where they would prefer to be met. Customers feel in control and enjoy the options to choose how they will respond to your marketing endeavors. Multi-channel marketing strategies keep customers happy by giving them the option of when and where to spend their time or money. 

Multi-channel marketing is key to reaching the right customers at the right time. Gone are the days where we can use just one platform to get our messages across. Marketing Support Network is your one-stop-shop for all things multi-channel, whether it is marketing, customer or technical support. Let us assist you with a blended approach across multiple channels to create a seamless experience for your company and your customers to drive sales, deliver result